Who is the WBBA?

OUR PURPOSE

The purpose of the Williams Bay Business Association is to create a network of local business owners intent upon promoting their business and the Village of Williams Bay by:

  • Working as collective whole to accomplish our objectives

  • Providing support to all business within the Village of Williams Bay

  • Creating awareness of the different businesses in Williams Bay

  • Providing education of topics of interest

  • Representing the interest of business owners in local and state government

  • Working with the Village of Williams Bay and other civic organizations to further the interest of the members of the Williams Bay Business Association

  • Attracting new business to Williams Bay

  • Building Pride In Our Community

Coming together is the beginning, keeping together is a process, working together is success.   - Henry Ford

A little bit about The Bay...

Williams Bay is one of three incorporated villages on Geneva Lake.  Much of the area was settled in the early 19th century by surveyors plotting roadways from the East and used as a vacation spot by wealthy Chicagoans displaced by the Great Chicago Fire of 1871. During the latter part of the 20th century, Williams Bay (and the surrounding lakes area) saw an explosive housing boom. The population has nearly doubled within the past 30 years as more people are finding its slow-paced, relaxed style attractive.

Williams Bay is home to a beautiful lake-side park including a beach. The park also has a public boat launching facility.  Williams Bay is named for Captain Isreal Williams of Connecticut, a War of 1812 sea captain, who with several of his sons, settled in the area in 1835. Another famous Williams (not related)  is  George Williams, the founder of the YMCA, whose officials and students of Chicago-based George Williams College frequently met just west of the town of Williams Bay. He later established a camp in the village on the shores of Lake Geneva.  George Williams College changed hands in the 1970's and is today part of the Aurora University, which today maintains the campus.